I’m excited to share that BaseHub is joining Vercel.
I started BaseHub to work on the ever-evolving problem of content management. Incumbents’ products were slow, single-player, and did not have real version control. I had used them all, and they all felt like a chore to work with.
Yet in my day-to-day, there was software that I loved using. Vercel, for starters, had shown the industry what delightful developer experience felt like. But every time I opened a CMS, it was like stepping into a different era. BaseHub started from a simple thesis: content management was way too isolated from developers’ workflows.
The problem still feels unsolved today. Content management is still too far away from where websites are built. But coding agents have changed where I think the solution should live. If an agent can understand your codebase, update UI, create schemas, wire things together, and use Git as the versioning layer, maybe content management does not need to be this big separate abstraction anymore. It can sit closer to the product itself: raw files, real version control, a local SDK, and an interface that lives next to the code.
Joining Vercel gives these ideas a much bigger canvas: more scale, more scope, more impact. And a love for the web, design, performance, and developer experience that I’ll be proud to carry forward. I’ll be joining the v0 team, and I couldn’t be more excited to help build what comes next.
BaseHub was my first company, and I’m incredibly proud of what we built. If you used it, you know how much love the team poured into it over the years: a fast dashboard, powerful version control, great DX, and little design details that made the whole thing good to use.
For BaseHub customers, nothing changes for now. Vercel is not planning to enter the CMS space, and BaseHub will continue to work as it does today. We’ll share more information soon.
Thank you to everyone who used BaseHub, believed in us, and helped us get here. 🧡
Disclosure: An investment fund associated with Vercel CEO Guillermo Rauch held a passive investment in BaseHub. This acquisition was approved by an independent M&A Committee of Vercel's board of directors, which did not include Mr. Rauch.